Website authority tracker: monitor authority, links and traffic over time
A one-off authority score tells you very little. Tracking it — against the competitors you actually lose deals to — tells you whether the last quarter of work moved anything. CompeteRank scores authority, backlinks, traffic, visibility and worth in a single check you can repeat.
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Authority and backlink strength
Estimated domain authority with referring-domain breadth behind the number.
Traffic and ranking keywords
Projected monthly visits, keyword count, intent and difficulty.
Competitor benchmarking
Up to five rivals scored side by side on the same axes.
Worth and revenue potential
Conversion-rate and value estimates so the score maps to a business number.
Track the gap, not the number
Authority scores are model outputs, and models drift. The reliable signal is the distance between you and the sites ranking on your target terms. If that gap narrows over two quarters, the link programme is working, whatever the absolute score does.
This is also the honest way to set expectations internally. A gap of thirty points is a multi-year project; a gap of five is a quarter of focused work.
What to check every month
Referring domains, ranking keyword count, estimated traffic and answer-engine visibility. Four numbers, same day each month. Movement in keyword count without movement in traffic means you are ranking on the wrong terms; movement in traffic without movement in authority means positions improved on existing pages.
CompeteRank keeps each run so you can see the trend rather than re-deriving it from screenshots.
Authority is only half the picture in 2026
Answer engines now sit between your audience and your site for a growing share of discovery. An authority tracker that ignores them measures a shrinking channel. CompeteRank scores AI-search visibility in the same report so you can see both, and spot the case where classic authority is flat but citations are climbing.
Run the check on your own domain
One search returns authority, backlinks, traffic, worth, Google keywords and answer-engine visibility.
Frequently asked questions
- What is a website authority tracker?
- A tool that repeatedly measures a domain's estimated authority, backlink profile, ranking keywords and traffic so you can see the trend over time instead of a single snapshot.
- Is CompeteRank's authority tracker free?
- Yes. Checking any domain's authority, backlinks, traffic, visibility, worth and AI-search presence is free and requires no signup.
- How often should I track website authority?
- Monthly. Authority models update slowly and move logarithmically, so weekly checks mostly capture noise while monthly checks show a real trend.
- Can I track competitors' authority too?
- Yes. Add up to five competitor domains and CompeteRank scores them on the same axes, which is the comparison that actually informs strategy.